Capstone Project - Your Write Brain

During my capstone class, we operated as a 15-person student-run PR agency for a real-world client, Your Write Brain. Your Write Brain is a woman-owned small business that specializes in professional writing services for life milestones. As a team, we researched, planned, pitched, implemented, and evaluated a full PR plan from the ground up. We developed a full brand kit and image as well as new social media business accounts and produced social media calendars for posts throughout our 16 weeks together. Within my team, I served as the Communications Lead & Account Executive to set up our client for current and future success.